Contact AMBergh
Please feel free to contact us for more information.

Phone: +46 70 886 40 48

Why choose AMBergh?
• Experience
• Market knowledge
• Flexible solutions
• Personal service

Extra Lunar Month gives Mooncake Sales a Boost

Shanghai is expected to consume 22,000 metric tons of mooncakes this year.

There are two back-to-back months of June this year-a quirk of a leap year in the Chinese lunar calendar-bringing Shanghai its hottest summer since the city started recording weather 140 years ago. The double Junes have also propelled residents to a five-year record for the number of mooncakes consumed.

The mooncake industry-traditionally dominated by gift buyers-has experienced a 20 percent sales decline nationally each year since 2013, when the central government introduced an anti-corruption measure. That law strictly bans the use of public money to buy the pastries or other gifts considered luxuries, such as Moutai, the specialty baijiu liquor.

Thanks to the double Junes, which postpones Mid-Autumn Festival-the primary season for mooncake-eating-by a month to Oct 4 this year, sales of mooncakes in Shanghai are likely to be back on track with significant growth. Projections by the Shanghai Confectionery Industry Association place the increase at 15 percent.

Source: In Kunming
Published: 27 September 2017

Add to Favorites!

More news...

» Laba porridge sweetens prelude of Chinese Lunar New Year
» Shanghai, Beijing and Tianjin lead 4G internet speed in China
» Hangzhou reflects millennia of China history change
» Robot classes set students up for future careers

Learn more about studying Chinese in Shanghai »

AMBergh Newsletter Read more about what's going on at the universities and language schools, and don't miss out on any of our special offers! To get our free monthly newsletter, fill in your email address here and click on 'Subscribe'.

AMBergh Education, Strandbergsgatan 61, SE-112 51 Stockholm, Sweden     Phone: +46 70 886 40 48     E-mail: