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Crowdfunding screening: Is there an emerging market for special films?

The audience holds posters of the movie “Sky Ladder” during the film premiere at Hangzhou’s UME International Cineplex.

To our students in Hangzhou and Shanghai– go to a movie!! We will pay your ticket. You get an experience!

China is the fastest-growing movie market in the world. While blockbusters still dominate the box office, specialty films such as documentaries, independent and art films are also trying to reach a wider audience. In China, people use the term wen yi pian (literary and art films) to vaguely refer to movies that are usually produced on a small budget.

A serious film buff, Luo Xia always organizes DVD screenings in cafes. At the end of last year, he discovered the crowdfunding platform Element where people can screen art movies in their cities.

Source: Shanghaidaily
Published: 27 October 2017

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